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Mautic

Mautic is an open-source marketing automation platform that helps businesses create personalized marketing campaigns, automate customer engagement, and track performance across multiple channels, including email, social media, and web.

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Mautic

What is Mautic?

Mautic is a powerful, open-source marketing automation platform that enables businesses to create personalized, automated marketing campaigns across multiple channels.

With a robust feature set, including email automation, lead nurturing, and customer segmentation, Mautic allows marketers to deliver highly targeted content based on user behavior and interactions.

It offers deep integrations with CRMs, analytics platforms, and e-commerce tools, allowing businesses to track and optimize their marketing efforts in real time.

Whether automating email campaigns, managing customer journeys, or improving customer retention, Mautic provides the tools to drive engagement, increase conversions, and deliver a personalized experience at scale.

Integrations

Salesforce
HubSpot
Google Analytics
Zapier
Facebook
WordPress
WooCommerce
Shopify
LinkedIn
Stripe

Use Cases

  • Marketers use Mautic to create automated lead nurturing workflows, sending personalized emails and tracking interactions, to accelerate conversions.
  • Businesses use Mautic’s segmentation and personalized email campaigns to improve customer loyalty and lifetime value.
  • Mautic helps companies automate event invitations, reminders, and follow-ups, improving attendance and engagement.
  • Online stores leverage Mautic’s automated workflows and personalized messaging to drive sales, upsell, and cross-sell.

Features

  • Automate personalized email sequences based on user behavior, improving engagement and conversion rates.
  • Create dynamic segments of your audience based on user actions and preferences, delivering more relevant content.
  • Easily build landing pages and forms to capture leads and optimize conversions with customizable templates.
  • Run campaigns across email, social media, SMS, and more, ensuring a consistent customer experience.
  • Automatically score leads based on interactions, helping sales teams prioritize high-value prospects.
  • Track campaign performance in real-time, providing valuable insights to refine strategies.
  • Seamlessly connect with CRMs like Salesforce for streamlined lead and customer management.
  • Test email subject lines, landing pages, and other assets to improve your marketing campaigns continuously.

Who is it for?

Mautic can be useful for the following user groups:

E-commerce
B2B
SaaS
Retail
Nonprofits
Marketing Managers
Lead Generation Teams
Campaign Managers
Developers

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