CleverTap

CleverTap is an intelligent marketing automation platform that helps businesses personalize customer experiences through data-driven insights. With AI-powered engagement tools, it enables targeted campaigns across email, SMS, push notifications, and more.

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CleverTap

What is CleverTap?

CleverTap is an advanced marketing automation platform that empowers businesses to engage their customers with personalized, data-driven marketing strategies.

By leveraging machine learning, behavioral analytics, and real-time data, CleverTap helps businesses automate communication across multiple channels, including email, SMS, push notifications, and in-app messages.

Its powerful segmentation capabilities allow for precise targeting, ensuring that customers receive the most relevant and timely messages.

With detailed analytics and AI-powered recommendations, CleverTap aids in improving customer retention, driving conversions, and fostering long-term brand loyalty.

Integrations

Salesforce
HubSpot
Mailchimp
SendGrid
Google Analytics
Tableau
Shopify
Magento
Facebook
Twitter
Instagram
Amazon Redshift
Google BigQuery

Use Cases

  • Personalize product recommendations, automate cart recovery, and send push notifications for special offers based on user behavior.
  • Send personalized push notifications to drive app engagement and improve user retention.
  • Leverage advanced segmentation and automation to re-engage inactive users or encourage repeat purchases.

Features

  • Reach users through email, SMS, push notifications, in-app messaging, and more.
  • Segment customers based on demographics, behaviors, and past interactions to send personalized messages.
  • Deliver personalized content and product recommendations with machine learning.
  • Create and launch automated marketing campaigns to trigger based on customer actions or events.
  • Gain insights into campaign performance, user behavior, and ROI with in-depth analytics.
  • Run A/B tests to optimize campaign elements like subject lines, content, and CTAs.

Who is it for?

CleverTap can be useful for the following user groups:

e-commerce businesses
mobile apps
startups
SMBs

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