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Blueshift

Blueshift is a customer data platform (CDP) that combines AI-powered segmentation, predictive analytics, and omnichannel marketing to help businesses deliver personalized customer experiences across various touchpoints.

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Blueshift

What is Blueshift?

Blueshift is a powerful customer data platform (CDP) designed to help businesses deliver personalized marketing at scale.

By consolidating data from all sources—CRM, email, website, and mobile—into one unified platform, Blueshift enables businesses to create a 360-degree view of their customers.

The platform’s AI-driven capabilities help automate segmentation, predict customer behavior, and deliver personalized campaigns across multiple channels like email, SMS, and web.

Blueshift’s real-time analytics allow businesses to refine strategies continuously and improve engagement, ultimately driving better customer retention and growth.

With Blueshift, companies can unlock the power of their data to create more meaningful customer experiences.

Integrations

Salesforce
HubSpot
Mailchimp
SendGrid
Google Analytics
Shopify
Magento

Use Cases

  • E-commerce businesses use Blueshift to personalize customer journeys, boosting engagement through targeted campaigns based on customer behavior and preferences.
  • B2B companies leverage Blueshift's AI to identify high-value leads and engage them with personalized content and offers, improving conversion rates and sales.
  • Retail brands use Blueshift to deliver cross-channel marketing strategies that increase customer lifetime value by leveraging real-time data for tailored promotions.
  • Brands use Blueshift to track customer behavior across all touchpoints and automatically trigger retention campaigns, improving customer loyalty.

Features

  • Unifies all customer data in real time, enabling seamless targeting and personalization across channels.
  • Automatically segments users based on behavior, enabling highly targeted and effective campaigns.
  • Manage and execute campaigns across email, SMS, mobile, web, and more from a single platform.
  • Use machine learning to predict customer actions and deliver personalized, timely content to increase engagement.
  • Design and automate customer journeys based on data and behavior for better engagement and conversions.
  • Access comprehensive analytics and insights in real time to optimize marketing efforts and improve ROI.

Who is it for?

Blueshift can be useful for the following user groups:

e-commerce businesses
B2B marketers
retail brands
customer experience teams

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