AdRoll

AdRoll is a marketing platform that specializes in retargeting and growth marketing, allowing businesses to engage customers across web, social, and email channels for optimized conversions.

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What is AdRoll?

AdRoll is a marketing platform designed to help businesses drive growth through retargeting and cross-channel marketing.

By centralizing ad management across display, social, and email platforms, AdRoll enables businesses to engage customers consistently and increase conversions.

The platform’s robust retargeting features allow brands to reconnect with site visitors, while AI-driven recommendations and audience segmentation tools help optimize ad campaigns for specific customer profiles.

With integrations for popular eCommerce and CRM systems, AdRoll is especially valuable for eCommerce brands and B2B companies aiming to nurture leads, boost retention, and drive sales through targeted, multi-channel outreach.

Integrations

Salesforce

Mailchimp

Google Analytics

Shopify

Magento

Facebook

Instagram

Google Ads

Use Cases

E-commerce companies use AdRoll to recapture customer interest through targeted ads, driving cart recovery and boosting sales.
Retailers employ AdRoll’s cross-channel marketing tools to deliver consistent messaging on social media, email, and display ads, increasing brand awareness.
B2B companies leverage AdRoll to nurture leads through personalized ads and retargeting, ensuring stronger engagement throughout the buyer’s journey.

Features

Reach potential customers who visited your site with personalized retargeting ads, improving conversion rates.
Manage ads across web, social, and email from one platform for consistent customer engagement.
Automatically create and serve product-specific ads that appeal to individual customer preferences.
Segment your audience based on behavior and demographics to tailor your marketing strategy.
Access detailed reports on ad performance and optimize strategies with data-driven insights.
Leverage AI to receive campaign improvement suggestions, maximizing ad spend and ROI.

Who is it for?

AdRoll can be useful for the following user groups:

AdRoll is ideal for eCommerce businesses

retailers

B2B companies

digital marketers

and small to medium-sized businesses focused on retargeting and cross-channel marketing.

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