Act-On

Act-On is a robust marketing automation platform designed to streamline lead generation, nurture campaigns, and track engagement. It empowers marketers to drive measurable results, improve customer journeys, and scale personalization efforts across channels.

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What is Act-On?

Act-On is an advanced marketing automation tool designed to empower businesses with streamlined campaign management, lead nurturing, and customer engagement capabilities.

It offers tools for email marketing, social media management, landing page creation, and analytics, all within a single platform.

With seamless integrations to major CRMs and analytics platforms, Act-On provides marketers with a cohesive view of the customer journey, enabling data-driven decisions and optimized campaign results.

Act-On is highly scalable and is especially suited for businesses looking to automate marketing workflows, increase lead-to-customer conversion rates, and maintain personalized interactions across various touchpoints.

Integrations

Salesforce

Microsoft Dynamics

Gmail

Outlook

Google Analytics

Facebook

Twitter

Use Cases

Act-On’s automation workflows help B2B companies track and nurture leads, ensuring prospects receive tailored content and move smoothly through the funnel.
eCommerce brands use Act-On to deliver targeted promotions, re-engagement campaigns, and customer follow-ups based on purchase history.
Act-On supports event registration, automated reminders, and post-event follow-ups, enhancing outreach and engagement for webinars and conferences.

Features

Assign scores to leads based on behavior and interactions, helping prioritize follow-ups with high-value prospects.
Create audience segments based on demographics, behavior, and engagement history, enabling highly targeted messaging.
Design, automate, and track email campaigns with an intuitive drag-and-drop builder, maximizing engagement.
Build customized landing pages with A/B testing options to optimize conversion rates.
Schedule posts, monitor engagement, and track performance across social channels from one platform.
Gain insights into campaign performance with detailed reports on engagement, conversions, and ROI.

Who is it for?

Act-On can be useful for the following user groups:

mid-to-large businesses

marketing teams

digital marketers

B2B and B2C companies

agencies

eCommerce brands

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